Are you making it easy for your customers to find you?

Whether you’re promoting a new business or your current business is in need of a ‘marketing facelift’ there a number of cost-effective ways to ensure your business is visible online and offline.

£ – Create a brand logo 

Brand recognition inspires credibility and makes your business memorable.

££ –  Create a website

Get your business online.

In today’s business world, a website is one of your most important marketing assets, a platform you can use to promote your business, products and services.

Setting up a website can be easy and doesn’t have to cost a fortune. 

£ – Get seen with Google

Register your business with Google Business,Google+ Local and Google Places.  It’s free to register and will get your business not only looking professional but will help get seen in search results.

£ – Optimise your website

SEO – Search Engine optimising helps you get good coverage on search engines. This is a continuous task and you will need to monitor your website regularly and update your pages with keyword rich content and quality backlinks

£ – Social Media

Hang out where your customers hang out.

Find the right social media platforms for your business and set up your profiles with quality content and links to your website.

Social media allows you to communicate directly to your customers at any time in a personal manner.

££ – Google AdWords

Set a budget and use relevant search terms to get your website listed in search engine results.   It’s an effective way to build traffic to your website, especially if you are just starting up.

£ – Content

Creating content takes time but good content is a valuable tool to attracting new visitors to your website.

It’s helpful to create a content calendar in line with your events and business activities.

If you are short of time or resources, current content can we reworked and posted in a fresh format such as video or podcast.

£ – E-newsletters

Build an email list and start sharing your news. Send regular communications with news, offers, events and promotions and keep your customers close to you as you grow.

£ – Ask for a review

Encourage your customers to write reviews about your products or services.   Customer feedback can build trust and make your business more credible for future customers.

£ – Set up a blog

Fresh content that’s relevant to your business is useful for search engines presence. A regular blog gives visitors reasons to return to your site and builds credibility and allows you to share your expertise.

£ – Business directories

Trade directories and local directories are a great way to promote your business.  Many are free to list your business or offer low rates for advertisers.

£ – Press Releases

Sharing your news with local newspapers, magazines and radio stations is a great way to get free advertising and build your business reputation.

££ – Sponsorship

Get your business seen by sponsoring local events or industry awards. For a low cost solution consider donating products or provide gift vouchers with details of your business.

Sponsorship is a great way to build trust and connect directly with potential customers.

£ – YouTube

Using videos to show your product or making instructional videos can be an easy low cost way of showcasing your products or services.

YouTube is the second highest search engine worldwide, so being seen on YouTube is a very effective way to increase customers.

£ – Networking

Get involved with meet-ups of local businesses or join business groups like the Chamber of Commerce, Rotary Club, or Civic Associations.

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